Search Engine Marketing (SEM) is composed of Search Engine Optimization (SEO) and paid search such as Pay-Per-Click (PPC) advertising. SEM is designed to increase the quality and quantity of their search engine traffic.
Organic SEO (search engine optimization) is one of the most important Internet marketing components to bring traffic online. Organic SEO includes search engine optimization, local search SEO, image search SEO, video SEO and mobile SEO.
PPC advertising is a great way to increase immediate traffic to your website. PPC is designed for a short term campaign. Also, PPC is used when you just started organic SEO in order to bring immediate traffic to your website. Constant Rank, LLC. performs in-depth competitor analysis, bench marking and industry research for each client. Using that information along with powerful bid management tools, we ensure that your PPC campaign will drive greater volumes of qualified traffic with a positive ROI.
Reputation management includes promoting positive pages, and creating other sites that will push damaging references off the first pages of search results by a unique blend of search engine optimization, website development, content distribution, social media, social bookmarking, video optimization and Press Release. We combine these efforts to create customized online reputation management strategies for each client. The reputation maintenance service includes maintaining the positioning of the websites and reporting review alerts.
Social media is one of the fastest growing online strategies for companies to enhance marketing, PR,branding and customer interaction. Most companies still do not utilize the power of the social websites (Facebook, Twitter, LinkedIn, Flicker, Pinterest, Digg, Wiki, StumbleUpon, Google +, …etc. ) to stay in touch with current and potential clients. Our dedicated team of social media experts can offer training and consulting or manage your entire social media account.
We specialize in list acquisition, email design, promotions, tracking and reporting services. We synchronize our clients email campaigns with their CRM database in order to track results and ROI.